From Farm to Value · Agrifood Technology for Emerging Agricultural Markets · Work With Us →
About Hyves.Tech

We help farmers
create value from
every part of the crop.

From farm data to traceable value chains and circular revenue streams — active across Southeast Asia and West Africa.

Our Mission
From Farm to Value.

Our purpose is to create value from agricultural side streams — for farmers, cooperatives and agribusinesses across emerging agricultural markets.

Our purpose
Create value from agricultural side streams.
Our tools
Agrifood expertise · Software · AI · Hardware · Circular innovation

We lead with domain knowledge — and build technology that reflects it.

What We Do

Agrifood expertise
backed by technology.

🌾
Agrifood Expertise
Built on decades of experience across agribusiness, animal nutrition, fresh produce, finance and technology — spanning Europe, Asia and Africa. We understand the farm, the chain and the market.
💻
Software
Traceability platforms, farm dashboards, mobile apps, data integration and cloud architecture.
🧠
AI
Computer vision, predictive analytics, pest and disease detection, yield forecasting and AI-enabled decision support.
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Hardware
Field robots, IoT sensors, edge devices and on-farm deployment for data capture in any agricultural environment.
♻️
Circular Innovation
Turning agricultural side streams into new opportunities through applied R&D — with essential oils and animal feed applications as the most realistic near-term outputs.
Where We Work

Emerging agricultural markets.
That's where it matters most.

Southeast Asia · Active
Vietnam
Citrus-Tech in Long An: field robots, IoT sensors and a farm dashboard for canal-based lime orchards. Computer vision pest detection and side-stream valorisation. In partnership with RMIT University Vietnam.
Citrus Robotics IoT Circular
West Africa · Building
West Africa
Building partnerships and local capabilities for cocoa traceability, side-stream valorisation and agrifood technology. Strong existing networks in cocoa and agrifood — applying the same approach used in completed cacao projects to West Africa's largest smallholder crops.
Cocoa Traceability Circular Partnerships

Also completed: Cacao-Tech — an EU-funded innovation project selected under the DRG4Food Open Call. Hyves contributed to the digital traceability platform. Public references at cacaotech.eu.

The Team

Domain expertise.
Technical depth.

We lead with agrifood domain expertise — then back it with software, AI, hardware and circular innovation. That order matters: technology in service of the domain, not the other way around.

JR
Jeroen Roomer
Agrifood Strategy
Former Group Director IT at Royal De Heus and CFO at The Fruit Republic. Decades of experience across agribusiness, animal nutrition, fresh produce, finance and technology — spanning Europe, Southeast Asia, Africa and Latin America. The bridge between farmers in the field and buyers in Europe.
DT
Dane Truong
Software Engineering
Leads the engineering team in Vietnam — software engineers, data specialists and UI/UX designers building the traceability platform and farm dashboards. Cloud architecture, mobile applications and data integration.
HW
Hardware Lead
Field Technology & IoT
Field robots, IoT sensors, edge devices and on-farm deployment. Engineering built with RMIT University Vietnam capstone teams and tested in live orchard and field conditions across Southeast Asia.
AI
AI Lead
Data Science & Computer Vision
Computer vision, predictive analytics, YOLO-based pest and disease detection, yield forecasting and the AI intelligence layer sitting above the traceability platform.
Supported by a distributed team of engineers and data specialists in Europe and Vietnam, and field partners embedded in each crop and country. Research collaboration with Wageningen University & Research and RMIT University Vietnam.
Domain Knowledge

Technology is only useful
when it understands the domain.

Generic software firms build platforms. We build platforms that reflect how cocoa cooperatives actually work, how citrus farmers manage orchards, and how side streams move through a value chain. That requires domain knowledge — not just code.

🍫
Cocoa
Value chain structure, farmer organisation, fermentation quality, EUDR requirements and West African supply chain dynamics.
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Citrus
Smallholder orchard management, canal-based farming in Southeast Asia, peel valorisation into essential oils and animal feed, and farm data capture.
♻️
Circular Ingredients
Side-stream valorisation pathways, ingredient certification, buyer requirements and the commercial models that make circular agriculture economically viable.
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Emerging Markets
Operating in markets with limited connectivity, complex cooperative structures and smallholder-first economics — across Southeast Asia, West Africa and Latin America.
We combine this domain knowledge with software, AI, hardware and circular innovation. That combination — domain first, technology second — is what differentiates Hyves from generic agrifood software firms.
What We Believe

Three principles
that shape everything we build.

01
Farmer first
Technology that doesn't improve the farmer's life is not worth building. Every decision starts with what the farmer needs, not what's technically interesting.
02
Waste is an asset
Every crop produces more than the part that gets sold. The rest is not a problem — it's a resource waiting for the right infrastructure to give it value.
03
The network is the product
One farm's data is a record. A hundred farms' data is a market. We build for the collective — because that's where the real value lives.

Want to work
with us?

Work With Us